Downtime cost calculator.
A rough, honest estimate of what an hour of downtime actually costs - lost productivity, lost revenue, and what it adds up to over a year if it keeps happening.
Include wages plus benefits/overhead, not just take-home pay - this is usually higher than people expect.
Leave at 0 if downtime doesn't directly stop sales (e.g. a back-office outage vs. a storefront POS outage).
This is a simplified estimate - it doesn't account for reputational damage, missed deadlines, compliance exposure, or the cost of recovering data that wasn't backed up. Those are real, but harder to put a number on than lost labor and lost sales.
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A free assessment looks at monitoring, backups, and the single points of failure most likely to cause the outage you just priced out.